PARAISO MEANS FUN - SS21 Launching

by Oscar Puig Alvarez

Paraiso means fun is the name of the last Paraiso Collection. 

The last collection has been presented at the 2nd digital edition of 080 Barcelona Fashion Week, with a fashion film whose leitmotiv is fun and carefree of young boys who share a genderless wardrobe.

The SS21 collection is a tribute to beauty and life. The collection explores the joys of being relaxed, young at heart, and in love with life.

The garments tell a story of a boy who seeks to connect with the present moment. He is a bon vivant, who finds beauty in the simplest things, discovering how the purity of beauty is found in the simplest things: rocks carved over the years by the swaying waves of the sea, old houses on the shores of the Mediterranean Sea, sculpted by the passing of the years...

For this collection inspiration has been found in the striped sheets of a bed, in old towels, in the clothes worn the day before, or in the sun coming through the window after a long summer day.